on the 15th June 2015, the NCA (National Crime Agency), launched a campaign for parents to deal with an increase in young people sharing nude selfies.

The Agency’s Child Exploitation and Online Protection Centre (CEOP) said it receives on average one report a day of a child protection issue linked to sexting.

As Zoe Hilton, Head of Safeguarding at CEOP Command, said staff received hundreds of reports a year of "difficult and sometimes harmful" situations linked to sexting.

"We are talking about cases where sexting has led to a child protection issue," she said.

"Something that has started out as relatively innocent or normal for the young people involved has unfortunately turned into something that is quite nasty and needs intervention in order to safeguard and protect the child. Some of the worst examples are children sharing images of themselves and making themselves very vulnerable," she added.

To give parents the tools to deal with these issues and reduce the dangers of sexting, CEOP have created a series of short animations entitled ‘Nude selfies: What parents and carers need to know’. <<click the link

Please take the time to watch these four short videos

• Film 1: Helps parents and carers understand the reasons why young people create and share nude or nearly nude images.
• Film 2: Helps parents and carers learn about effective strategies for talking to your child about nude or nearly nude images.
• Film 3: Helps parents and carers understand how to respond if your child discloses that they have shared nude or nearly nude images by risk assessing the different contexts in which images may be shared.
• Film 4: Helps parents and carers learn about how to get help and support if your child shares nude or nearly nude images.

How common is sexting?